Having one central data visualization with KPIs that are relevant to your main strategy is essential for a data-driven business. In organizations, data is usually available in many formats and technologies, requiring different types of access and further calculations. We created a mind map using a self-made ego graph that shows the most popular tools in Google search. As dashboards came into wider popularity, we have the availability of dynamic, customizable and always up-to-date data, which certainly brought the work of data-related professionals to a higher level. This gave teams a huge amount of manual work, handling of spreadsheets and other tools. An overview of the main data visualization toolsīefore data visualization tools existed, much of the data used to guide digital strategies was static and had to be recollected, reanalyzed and revisualized on a seasonal basis. These tools are widely known throughout the market and very sought after by companies of all shapes and sizes.

Since a big part of these possibilities is fueled by tools and technologies, we are bringing you an overview of the main data visualization tools which will be on the final end of the data analytics process. The ability to tailor strategies and understand the customer journey in-depth, made it possible for brands to set up more accurate campaigns while increasing the effectiveness and efficiency of their marketing.

Data has always been a hot topic in digital marketing.

Markets best data visualization tools